Box-office guarantee check ‘Kim Yeon-kyung effect’ properly!
The feast of the stars, which took place at the center of the V-League box office in the 2022-2023 season, was hotter than ever with the’Kim Yeon-kyung effect’.
The ‘Dodram 2022-2023 V-League All-Star Game 먹튀검증‘ was held at Samsan World Gymnasium in Incheon on the 29th. Samsan World Gymnasium, which is used as a home room by Heungkuk Life Insurance in the women’s division, is a stadium that attracts cloud spectators every day thanks to the popularity of Kim Yeon-kyung (35, Heungkuk Life Insurance), the ‘Volleyball Empress’ this season. It was sold out twice after the opening of the 2022-2023 season, and the average crowd in the first half was 4,300.
Competition for tickets for the All-Star Game, where all V-League stars gather, was fierce. Immediately after the reservation started on the 19th, the online sales (6338 seats) were sold out, and on the day of the game, 6446 people (6446) filled the stadium. Following the 2006-2007 season (Seoul Olympic Gymnasium, 7,500 people) and the 2011-2012 season (Suwon Indoor Gymnasium, 7,112 people), it was the third-largest all-star game ever. Compared to the 2021-2022 season (Gwangju Pepper Stadium, 2850 people), where admission was limited due to social distancing due to the novel coronavirus infection (Corona 19), more than twice as many spectators visited.
The All-Star Game, which was warmed up with 2,400 fans the day before (28th) with the ‘Pre-All Star Game’, was hot from the start. Since the morning, countless fans have made their way to the Samsan Gymnasium. One hour before the start of the official event, M-Star players met directly with the fans. Kim Yeon-kyung, Kim Hee-jin (IBK Industrial Bank of Korea), Na Gyeong-bok (Woori Card), and Moon Seong-min (Hyundai Capital) took four pictures of themselves with fans in a photo booth, and Yang Hyo-jin (Hyundai E&C) and others turned into market clerks. Z Star players were also scheduled to join the fans, but the event was canceled due to increased safety concerns due to the momentary crowds.
The main character was definitely Kim Yeon-kyung. Entering the court after ‘Street Man Fighter’ Just Jerk’s celebratory performance, he received enthusiastic cheers from the fans. After receiving the 1st place in the online fan vote (82,297 votes), he took control of the stadium atmosphere, saying, “Actually, I expected the 1st place.” Kim Yeon-kyung, who opened the first set with her first serve, led M-Star’s wonderful play and ceremony, and increased the meaning of the All-Star Game by conceding the opportunity to serve to fans during the game. During the two sets, he scored 5 points, including 1 serve ace and 1 block, and became the MVP of the All-Star Game for the first time in his life.