“Who watches TV these days”…the lament of a broadcast executive with a #1 ratings hit
"Everybody's struggling these days. That show that was number one? It had great ratings, but it didn't make much money. The ads weren't selling." This was the confession of a program official who was in the spotlight due to a surge in viewership. Increasingly, even programs that have become the talk of the town with the highest viewership ratings are "in the red" when looking at production and hosting costs. Broadcast advertising, which seemed to be recovering due to the implementation of terrestrial interstitials and the delayed execution of advertisements due to COVID-19, has recently been on the decline again....